hvs consulting

IS-FOX — employee training made easy

A radically simple product in a self-service shop that unlocks a new audience of smaller companies.

The impact

ROI (cumulative EBIT in year five)

>1,000

active users in under 6 months

<6 mo.

from concept to launch

The challenge

Together with NORD Holding, we unlocked a new audience for hvs consulting. The goal was to make existing content accessible in a digital environment for companies with smaller headcounts — extending the offering to a broader market segment and sustainably expanding the business potential.

The solution

The original IS-FOX product was holistically reconceived — focusing on radical simplicity in product design, competitive market positioning and a clearly defined marketing strategy. These elements were integrated into a UX-optimized self-service online shop that simplifies access to the product and fosters the scalability of the business model.