Wundex — digitalizing wound expertise, securing care quality

The challenge

The Wundex Group faced the challenge of also unlocking its traditionally offline customer segments digitally. Given the high online demand, there was an opportunity to create more transparency in the conversion funnel and strengthen trust in a sensitive medical context. The goal was a digital customer journey that unlocks new growth potential while preserving the existing basis of trust.

The solution

Bridgemaker implemented an efficient conversion funnel with a landing page and expert questionnaire to systematically generate leads and classify them as sales-qualified leads via a dedicated tool. Targeted paid media, cross-channel messaging and Google Search optimization achieved maximum visibility among high-intent leads — and digitally integrated both sales and care teams.