RentOn — the digital rental shop for material handling equipment

The challenge

Anyone in Germany who needs to rent a forklift at short notice waits for callbacks, quotes and paper documents. The rental market runs on analogue processes, even as demand for instant digital self-service booking grows. At the same time, Jungheinrich is building up a larger fleet under its mid-tech brand AntOn that needs to be utilised economically. The question was not how to build a shop, but whether Jungheinrich could establish its own digital rental channel reaching customers its existing sales model structurally can't serve.

The solution

Together with Jungheinrich, we developed RentOn from the first hypothesis to the live shop and are now scaling it internationally. From venture strategy and market validation through product vision, UX and shop architecture to all commercial and operational processes, AI integration and go-to-market. The result is a standalone, fully digital rental platform: a modern shop experience, AI-powered processes, lean operations.