re.usable.me — reinventing the future of reuse

The challenge

Shifting consumer behavior, regulatory pressure and sustainability demands are challenging the packaging industry. Greiner recognized that simple reusable products are not enough for this transformation — and looked for an approach that combines ecological impact with economic scalability across events, transport, gastronomy and retail.

The solution

We developed digitally connected reuse solutions: RFID-based reusable cups for events, modular meal boxes and resealable yogurt and dip containers for retail. All concepts are digitally connected, enabling transparency and traceability — brought together as “Reusable Packaging as a Service” for the circular economy.