BLANC & FISCHER
ATOLL — a family holding with a new digital business model
A D2C brand that bundles the holding's competencies and brings innovations directly to end customers for the first time.
avg. basket in the web shop
new brand & showroom
The challenge
As a B2B kitchen specialist, BLANC & FISCHER holds numerous innovations that are marketed by well-known kitchen-technology brands. Yet many of these innovations never reach end customers — and the interconnection of the group's companies remains opaque to them.
The solution
As a D2C brand, ATOLL bundles the competencies of individual holding companies into unique products for end customers. The flagship is the modular outdoor kitchen Rimo — built on technologies from the BLANC & FISCHER portfolio.
„ATOLL is an important long-term strategic investment for the BLANC & FISCHER group.“
The results
ATOLL brand merger & redesign
Outdoor-kitchen landing page
Social media & photo shoot
Web shop with configurator
First ATOLL showroom in Berlin
Go-to-market strategy
- Client
- BLANC & FISCHER
- Services
- Digitalization, Venture Building, D2C
- Team
- Venture Architects, Product, Design, Engineering
- Year
- 2020 — 2023
- Industry
- Retail
- Client profile
- Family business
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