Wundex — digitising wound knowledge, ensuring care quality
Wundex — digitising wound knowledge, ensuring care quality
LeadGen
LeadGen
Growth and Business Building
Growth and Business Building
AI-driven Marketing & Sales
AI-driven Marketing & Sales
year
2024
2024
Customer
Wundex
Wundex
For the Wundex Group, the leading wound care provider in Germany, we have digitised the customer journey to the first wound visit and significantly scaled sales efficiency and market penetration. Through targeted inbound strategies with pre-qualified leads, we were able to quickly and effectively tap into new customer groups online, contributing to sustainable expansion and improved market positioning.
For the Wundex Group, the leading wound care provider in Germany, we have digitised the customer journey to the first wound visit and significantly scaled sales efficiency and market penetration. Through targeted inbound strategies with pre-qualified leads, we were able to quickly and effectively tap into new customer groups online, contributing to sustainable expansion and improved market positioning.
The challenge
The Wundex Group faced the challenge of expanding its traditionally offline customer segments into the digital realm. Given the high online demand in the market, there was an opportunity to create more transparency in the conversion funnel and to strengthen trust in the sensitive medical environment. The goal was to establish a digital customer journey that not only unlocks new growth potential but also maintains the existing basis of trust. At the same time, inbound customer acquisition was made controllable and predictable through the development of the inbound lead generation tool wundex-online.de.
The Wundex Group faced the challenge of expanding its traditionally offline customer segments into the digital realm. Given the high online demand in the market, there was an opportunity to create more transparency in the conversion funnel and to strengthen trust in the sensitive medical environment. The goal was to establish a digital customer journey that not only unlocks new growth potential but also maintains the existing basis of trust. At the same time, inbound customer acquisition was made controllable and predictable through the development of the inbound lead generation tool wundex-online.de.
The solution
Bridgemaker implemented an efficient conversion funnel with a landing page and an expert questionnaire to systematically generate leads and classify them as Sales Qualified Leads (SQLs) using their own tool. Through targeted paid media, cross-channel messaging, and Google search optimization, maximum visibility was achieved with high-intent leads. These measures enabled the digital integration of both sales and support teams and laid the foundation for the complete digitization of the product portfolio.
Bridgemaker implemented an efficient conversion funnel with a landing page and an expert questionnaire to systematically generate leads and classify them as Sales Qualified Leads (SQLs) using their own tool. Through targeted paid media, cross-channel messaging, and Google search optimization, maximum visibility was achieved with high-intent leads. These measures enabled the digital integration of both sales and support teams and laid the foundation for the complete digitization of the product portfolio.
