Palamo - a successful model for digital new business through venture building
Palamo - a successful model for digital new business through venture building
Growth and Business Building
Growth and Business Building
AI-driven Marketing & Sales
AI-driven Marketing & Sales
LeadGen
LeadGen
year
2020 — 2021
2020 — 2021
Customer
All4Labels, Triton
All4Labels, Triton
With Palamo, Triton, All4Labels, and Bridgemaker have jointly developed an innovative business model within the portfolio. The aim was to tap into new customer segments through digital sales channels and scalable automation. The result was a high-growth venture with high margins, a fast time-to-market, and a clear strategic fit – a compelling example of value creation through venture building in the private equity context.
With Palamo, Triton, All4Labels, and Bridgemaker have jointly developed an innovative business model within the portfolio. The aim was to tap into new customer segments through digital sales channels and scalable automation. The result was a high-growth venture with high margins, a fast time-to-market, and a clear strategic fit – a compelling example of value creation through venture building in the private equity context.
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The challenge
The classic packaging market was characterized by low digitalization, high process costs, and limited target audience coverage, which severely impacted efficiency. For private equity investments like All4Labels, the challenge was to transform existing structures without jeopardizing the core business while simultaneously tapping into new digital growth sources to create long-term value and strengthen market position.
The classic packaging market was characterized by low digitalization, high process costs, and limited target audience coverage, which severely impacted efficiency. For private equity investments like All4Labels, the challenge was to transform existing structures without jeopardizing the core business while simultaneously tapping into new digital growth sources to create long-term value and strengthen market position.
The solution
Together with Bridgemaker, an independent venture has been established that focuses on digital B2B customer acquisition, automated processes, and sustainable production. Through an MVP-based market access and rapid scalability, a future-proof growth driver has been established in the portfolio, which had a positive impact on the overall valuation and simultaneously serves as a relevant lever for follow-on investments.
Together with Bridgemaker, an independent venture has been established that focuses on digital B2B customer acquisition, automated processes, and sustainable production. Through an MVP-based market access and rapid scalability, a future-proof growth driver has been established in the portfolio, which had a positive impact on the overall valuation and simultaneously serves as a relevant lever for follow-on investments.
