Services
#Corporate #VentureBuilding #B2B #PrivateEquity
TEAMGRÖße
Venture Architects, Product, Design, Engineering, IT, Legal
KLIENT:IN
All4Labels Group
JAHR
2020 — 2021
Die Challenge
All4Labels faced the challenge of meeting customer demands for next-day delivery and flexible order quantities in an industry with outdated structures, low digitization, and minimal automation. At the same time, they needed to build trust and a strong brand while automating Web2Print.
Die Lösung
The development of a strong brand and a deep understanding of the needs of SMEs has led to a targeted niche strategy, accompanied by excellent customer service. With the gradual digitalization of the customer journey and successful automation, Palamo is setting new standards in the industry - with flexible order quantities and fast delivery.
DIE ERGEBNISSE
Palamo E-Commerce Platform
With Shopify, Palamo had an easy platform to quickly set up their first online store and generate initial sales. Based on the positive feedback, a dedicated online store was developed.
Social Media & Photoshoot
For Palamo, consistent branding and compelling imagery are critical to building trust and a strong brand – photo shoots provide high quality visuals and showcase the products.
Configurator for all products
In the configurator, customers select the size, material, finishing, and quantity of labels and packaging. They can also upload their own designs and see a preview of the product with their design.
Holistic Customer Journey
The packaging industry is often opaque, especially for SMEs. Palamo relies not only on detailed product descriptions, but also on its own blog and social media to provide customers with comprehensive information.
Conversion Boost: Product Detail Pages
PDPs are essential for improving conversions: Each product has its own e-commerce web page with all the relevant information that customers should know about the products.
