Services
#Digitalization #VentureBuilding #FamilyBusiness
TEAMGRÖße
Venture Architects, Product, Design, Engineering
KLIENT:IN
BLANC & FISCHER
JAHR
2020 — 2023
Die Challenge
As a B2B kitchen specialist, BLANC & FISCHER is responsible for countless innovations that are brought to market by well-known kitchen technology brands. However, many innovations never reach the end customer. At the same time, the interaction between the companies is not visible to the customer.
Die Lösung
As the D2C brand of the family holding company, ATOLL combines the expertise of the individual holding companies into unique products that are made available directly to end customers. Including outstanding technologies from BLANC & FISCHER. Our flagship: the Rimo modular outdoor kitchen.
DIE ERGEBNISSE
ATOLL Brand Merger & Redesign
By deciding to combine the two products, the induction dining table and the outdoor kitchen, under the umbrella brand ATOLL, ATOLL has received a new design to make a fresh start.
Outdoor Kitchen Landing Page
The new outdoor kitchen expands the BLANC & FISCHER portfolio to include the theme of cooking outdoors. The landing page offers application information, product features and detailed images.
Social Media & Photoshoot
The new outdoor kitchen will be professionally showcased in a photo shoot. The high quality images and videos will be used to inspire social media campaigns.
First webshop with configurator
ATOLL has to process shopping baskets worth more than €5,000 exclusively digitally. The combination of configurator, digital advice and various payment options in the web shop helps.
The first ATOLL showroom in Berlin
The showroom is also designed to inspire those interested in ATOLL offline. Here you can see and test the products, touch the materials and receive personal advice.
Go2Market strategy and introduction
Any product launch requires attention and scarcity. Thousands of potential customers were able to follow the excitement on social media before the launch.
Bernd Eckl
CEO BLANC & FISCHER
